Advertisement

The following advertisement is for Aveeno , a manufacturer of skin care and hair products. Jennifer Aniston is a well-known celebrity which creates the ethos in the advertisement.  The fact that she is a famous actress guarantees  that people would stop to read this advertisement and most probably buy the following product. Her image helps persuade women to buy Aveeno because they would belive that by buying Aveeno their skin would also look as great as Jennifer Anistons.  As you can see, Jennifer Aniston looks pleased and joyful because she used Aveeno and now her skin looks clean and radiant. This would be the pathos becaue of the way she is expressing her emotions by looking content with her skin. This helps show that anyone who buys Aveeno would also be happy with the results of the product.

                The Aveeno advertisement emphasizes the use of soy in their product. The statement on the right section of the advertisement would be the logos because it states that soy helps even the tone and texture of skin. If one where to search this on the internet they would probably find these facts about soy aiding damaged skin true. This advertisement is quite effective because it uses ethos, logos, and pathos. By using these it is capable of persuading anyone to buy Aveeno in order to make their skin look more radiant and healthy. The picture of the Aveeno box is also the the reason it is effective because Aveeno is a popular product and several people know that the company uses natural ingredients.